In The News

Why the Race for Ag Technology Adoption is a Marathon, Not a Sprint

January 5, 2021

Following a solid “race plan” –  business development plan is necessary to ignite engagement and reasonable, expectations across the value chain, especially when introducing innovations to farmers. Allan Fetters provides some coaching to Startups in preparation for entering the AgTech race.

Advantages of Smart Pest Traps in Your Nut Orchard

December 1, 2020

The use of automated “Smart” Pest Traps enable growers and their Trusted Advisors to precisely time their Integrated Pest Management, IPM practices in orchard crops; Allan Fetters shares his experiences with the use of this technology in California’s Central Valley.

Automated pest control startup Trapview nets $4.4m from impact investors, Japan’s Kubota

September 10, 2020

Automated pest monitoring is gaining the attention of both growers and investors. Allan Fetters shares his experience with this technology.

The Digital Ag Marathon: Many Enter, But Who Will Finish?

March 27, 2019

The race is on in AgTech; Allan Fetters provides his prospective and training plan to coach start-up, tech companies, agribusiness, academics and venture capitalist that are looking to serve agriculture with technology.