In the News

At the forefront of agricultural innovation, the Agtech Advisory Collective empowers businesses to harness the full potential of technology in farming and food production, fostering a collaborative environment where visionary ideas take root and flourish; our diverse team of experts is dedicated to equipping both established corporates and emerging startups with the disruptive strategies needed to thrive in a fast-evolving landscape, making your journey through the agri-food sector not just manageable but inspiring.

Five Ag Tech experts explored the trends for 2023 for advancing Ag tech and what to lookout for in 2024 during Global Ag Tech Initiative’s State of the Ag Tech Industry webinar.

Identifying the most suitable technology is a pivotal aspect of optimizing farm operations. Establishing trust, ensuring accuracy, and upholding reliability are fundamental factors that not only meet but surpass on-farm expectations, ultimately fostering the widespread adoption of these technologies. Discover Allan’s firsthand insights and experiences with SWAN Systems, an exemplary case study showcasing the benefits of aligning technology with the needs of modern agriculture.

Just like a runner who hits a wall mid-race, startups and innovators in the agricultural industry are facing significant hurdles in gaining traction with their new technologies. So why is it so hard to get farmers to adopt new technologies, and what can be done to overcome these challenges?

As Startups look to introduce new agricultural innovations to farmers, they must understand that they are entering into an endurance race.  Understanding the market and its uniqueness is critical to crossing the finish line and bringing new innovations to the market. ...

SWAN Systems partnered with AGceleration this irrigation season to pilot their technology across three crops in California. The pilots were in Almonds, wine grapes, and olives. The focus of utilizing the SWAN platform is the optimization of water to grow maximum...

Allan Fetters discusses the bringing together of agricultural innovations from multiple continents to create market opportunities and value for growers and innovators in irrigation management.

Allan Fetters discusses the world of bringing new products and technology to agriculture. So, if you have had an idea of a product or invention that you would like to create because it would solve a problem for farmers, you will find a lot of great information in this...

There is no better place to work than at the crossroads of agriculture and technology. Sitting down with Tim Hammerich for an edition of the Future of Agriculture podcast I shared my thoughts on the state of agriculture technology and how it will continue to impact...

Following a solid “race plan” – business development plan is necessary to ignite engagement and reasonable, expectations across the value chain, especially when introducing innovations to farmers. Allan Fetters provides some coaching to Startups in preparation for entering the AgTech race.